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is built around a simple mission:
Make your best work possible.


To make it happen,
we follow a few rules:

No Walls We work across disciplines, sectors, time zones, and dimensions. We look for ideas that don’t fit neatly into existing categories.
No Clients We’re not vendors or consultants. We’re collaborators and co-conspirators. Great brands are built when everyone is on the same side.

No Style There is no house style, or pre-defined solution. We take every project as an opportunity to create and learn something new.

No End We design brands that grow. They anticipate scale, respond to context, and maximize creative potential.
No Good If it’s good, it’s not great.


Christa Muio
Co-Founder & CEO

With leadership roles on both agency and client-side, Christa has nearly two decades of expertise building lasting partnerships and creative teams that yield world-class work.

In co-founding Public Address, Christa has translated her experience across marketing, design, and advertising to establish and grow our internal teams, our network of collaborators, and our external partners both locally and internationally.

Christa has partnered with some of the world’s leading organizations to build and launch their brands, including: Netflix, ASICS, LA28 Olympic and Paralympic Games, Audi, Google, and E&J Gallo. She also has firsthand experience creating a brand and business, in her spare time she launched and operated a bar next to the historic El Mocambo in Toronto.

Chris Braden
Co-Founder & CCO

After 10 years at Bruce Mau Design, where Chris served as Creative Director, he took a leap and co-founded Public Address.

He’s led strategic design initiatives for global organizations such as ASICS, Netflix, Virgin, the LA28 Olympic and Paralympic Games, and MGM Studios. His work has been awarded and published internationally.

Chris has also been a member of the Faculty of Design at OCAD University, teaching typography and design.

Kyosuke Nishida
Design Director & Coffee Aficionado

Kyo is a cross-cultural and cross-disciplined director, who is specialized in visual identity systems, activations, experiences and physical environments for various types of organizations across the world.

He’s worked for clients, such as ASICS, Audi, Design Society, Lululemon, Netflix and Onitsuka Tiger and has created award-winning works.

He has a BA in theatre and films from Waseda University (Tokyo), as well as a MA in graphic design from Concordia University (Montreal).


Benjamin Lory
Associate Design Director & Part-Time Brewery Owner

Benjamin is a Senior Designer specializing in brand and communication projects.

Before joining Public Address, he worked at Bruce Mau Design, john st., and New-York based studio Karlssonwilker. His clients include the Harvard Graduate School of Design, Samsung, Hullmark, Hverfisgallerí, and the LA 2028 Olympic and Paralympic Games.

Originally from France, Ben is also the co-owner of the microbrewery Brasserie Uncle, which he co-founded in 2016.

Mike Dudek
Design Director & Farmer

Mike has a proven ability to translate strategy into compelling visuals and scalable systems. Over the last decade, he has worked with international studios and clients designing award-winning identities.

His clients have included Harvard Graduate School of Design, OCAD University, Sonos, Netflix, Google, Gillette, Orin Swift Cellars, CBC, Aurora Cannabis, 6 Degrees Citizen Space, and WayHome Music & Arts Festival.

He has a hard time identifying with “Mike.” And a hard time identifying as a “designer.” His search for noble work has drawn him out of the city and into the country to practice regenerative agriculture, “believing that the commons could, and should, increase with us being here”¹.

¹ Joel Salatin, The Lunatic Farmer, 2010

Cait Quail
Studio Operations Manager & Muggle

Over the last decade, Cait has brought exceptional organization and leadership to a diverse range of industries, playing a pivotal role in everything from non-for-profits to entertainment to marketing firms. She’s quick to solve problems and streamline process, supporting the entire team toward success.

She got her book smarts from Laurentian University and George Brown College. But it’s her business smarts that make her our go-to-person during crunch time. No matter what the challenge, Cait always seems to make magic happen. Outside of work, Cait can often be found in her kitchen cooking up a storm or re-reading Harry Potter for the millionth time.


Fredo Zavarella
Business Director & Mobile Bartender

After studying psychology and consumer behaviour, Fredo launched his career as an account services professional, working at various design and advertising agencies including Whitman Emorson, Sid Lee and Grip Limited. With a background in web and visual identity projects for global brands, he’s interested in the power of design and solutions that stand the test of time. At PA, Fredo manages people and projects, building trusting relationships that push the work further.

Outside of work you can find Fredo serving cocktails from his retro mobile bar, Tipsy Turny Trailer, or making some beer of his own.


John Pichette
Business Director & Budding Florophile

John brings a decade of experience helping brands launch and grow. As our Senior Business Lead, he works with our partners to ensure a great experience, smooth process. With a background in brand planning at Concrete and account management at Bruce Mau design, John elevates strong relationships with strategic thinking. Recently, he has led projects with Audi, Lululemon, Gallo Wines, and FIFA.

John lives on Canada’s east coast, where he practices the art of cultivating and managing gardens, and relentlessly spoiling an intensely cute chihuahua named Dottie.