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For over 40 years, the Tacori family has been leading the bridal jewelry design industry in California. Innovators in their category it only made sense to make foray into the future of the industry; lab created diamonds.

Our challenge was to create a primarily B2B brand that would convey the Tacorian’s innovative spirit, precision of their craft while maintaining the warmth and lightness that suits the category


We helped BEAM startup, working with the team on strategy, naming, visual identity and website. In collaboration with Tacori, PA provided the following services:
    • Visual Identity design
    • Website design + development
    • Launch collateral
    • Photoshoot art direction
    • Copy direction and copywriting