The Foresight Studio

Challenge

The Foresight Studio is a boutique strategic advisory group comprosed of practicing strategists, artists and designers. The studio takes an experiential approach to communicating strategies for addressing global challenges. The brand needed to reflect the group’s dual personality: professional and unconventional.

Solution

The brand design is anchored by the dynamic pictographic logo. The four eyes serve as an immediate stand-in for the studio’s name, and the pupil position and wordmark alignment shift depending on the studio’s focus – eyes right to indicate foresight, eyes left to suggest hindsight, and eyes centre to represent insight. The playful logo is paired with a stripped-down, serious identity to reflect the studio’s unorthodox approach to pressing issues.



Toronto
Los Angeles
London