![](https://freight.cargo.site/t/original/i/5c218898fade63068faa2ebb5700b18f666be19cf9e9a9d644da813565f7e7c4/01_cannoe_wordmark.jpg)
Cannoe
Challenge
The novelty of legalization created a wave of cannabis brands that did everything other than the one thing people actually wanted: make it normal. The team at Cannoe wanted to create a brand that integrated into communities and could become a part of everyday life, just like your favourite coffee shop.
The novelty of legalization created a wave of cannabis brands that did everything other than the one thing people actually wanted: make it normal. The team at Cannoe wanted to create a brand that integrated into communities and could become a part of everyday life, just like your favourite coffee shop.
Solution
Taking inspiration from the diverse neighbourhoods and reasons people consume cannabis, we developed a brand with the flexibility to meet any location or occasion. The colour palette — any green, but only green – gives the identity the ability to fade in or stand out without getting lost. The NN ligature in the core wordmark increases readability, while the ever-changing NN icon can respond to the neighbourhood, architecture or canvas.
Taking inspiration from the diverse neighbourhoods and reasons people consume cannabis, we developed a brand with the flexibility to meet any location or occasion. The colour palette — any green, but only green – gives the identity the ability to fade in or stand out without getting lost. The NN ligature in the core wordmark increases readability, while the ever-changing NN icon can respond to the neighbourhood, architecture or canvas.
![](https://freight.cargo.site/t/original/i/ff0f60be4d1ebda75cbde5f3c36baa91bcb50d1992536547fb22e8c3c0e97839/04_cannoe_colour_combos.jpg)
![](https://freight.cargo.site/t/original/i/7a1841866ec8f8d34bcbe9d66fc3917579f04b6961cf93e5950243f72142c9ed/06_cannoe_poster_shirt.jpg)
![](https://freight.cargo.site/t/original/i/b6ae3046aaa3edafc6889937a07484f1736c4fcb613ae2025a027a8f9853dd01/07_cannoe_tote.jpg)
![](https://freight.cargo.site/t/original/i/61ab62401389ce82779af88c950322eb8061e8a93295a47718af49601b206bb6/08_cannoe_rolling_papers.jpg)
![](https://freight.cargo.site/t/original/i/a6ad8c49783581fb8fdaa720b39f2f9e2d504279ce75ce6871adf8da02939ced/09_cannoe_long_sleeve.jpg)
![](https://freight.cargo.site/t/original/i/77a9043137a7e51ea2dffe25c863c255b137393ed567a6a5e86a6eba17cc5ce0/10_cannoe_vape_lighter.jpg)
![](https://freight.cargo.site/t/original/i/875c8818f8302b7807d01f91b4e154dacace6a28fdf5f8263cd553ccf3c805b3/11_cannoe_hat.jpg)
![](https://freight.cargo.site/t/original/i/c646982509106dca7971b0a3393bc1d52a8b548ed2c46a10c485607d276ec85f/12_cannoe_stickers.jpg)
![](https://freight.cargo.site/t/original/i/d5872d86fc38d096ac3a63a9e5b1f95fd9cf23dda75005796e0ba244e2ab4921/13_cannoe_matches.jpg)