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Cannoe

Challenge

The novelty of legalization created a wave of cannabis brands that did everything other than the one thing people actually wanted: make it normal. The team at Cannoe wanted to create a brand that integrated into communities and could become a part of everyday life, just like your favourite coffee shop.
Solution

Taking inspiration from the diverse neighbourhoods and reasons people consume cannabis, we developed a brand with the flexibility to meet any location or occasion. The colour palette — any green, but only green – gives the identity the ability to fade in or stand out without getting lost. The NN ligature in the core wordmark increases readability, while the ever-changing NN icon can respond to the neighbourhood, architecture or canvas.
Collaborators

Photographer Brendan George Ko
Illustrations Adrian Forrow
Typeface Sharp Type Co.