Netflix & Chills
Challenge
At Netflix, Halloween goes beyond spooky shows and movies—it celebrates the power of transformation. Iconic Netflix characters have inspired countless costumes, solidifying Netflix as a cultural force both on and off the screen.
At Netflix, Halloween goes beyond spooky shows and movies—it celebrates the power of transformation. Iconic Netflix characters have inspired countless costumes, solidifying Netflix as a cultural force both on and off the screen.
Solution
The original Netflix and Chills identity, designed by Public Address in Fall 2018, was due for a refresh after six years. The new identity draws inspiration from the genre, while embracing the theme of transformation. We reimagined the familiar Netflix Sans typeface, giving it a playful, spooky makeover for Halloween. Designed to be versatile, the refreshed look ensures seamless application across a diverse range of content, costumes, and experiences that capture the spirit of the spooky season.
The original Netflix and Chills identity, designed by Public Address in Fall 2018, was due for a refresh after six years. The new identity draws inspiration from the genre, while embracing the theme of transformation. We reimagined the familiar Netflix Sans typeface, giving it a playful, spooky makeover for Halloween. Designed to be versatile, the refreshed look ensures seamless application across a diverse range of content, costumes, and experiences that capture the spirit of the spooky season.
Collaborators
Derek Vander Griend
Noah Nathan
Derek Vander Griend
Noah Nathan
