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X-15

Challenge

X-15’s thing is everything. From consulting and strategy, to content and production, to complex operational build-outs. X-15 is hard to draw a bead on, just like their namesake: an experimental, hypersonic spy aircraft. Their approach allows them to adapt to any situation that presents itself, and the identity needed to reflect that.

Solution

X-15 is not easily defined: Collective or a conglomerate? Fresh or seasoned? Fun or serious? Official or unofficial? New or improved? The answer: yes.

Blurring the lines between the visual language of secretive skunkworks innovations and modern responsiveness, the identity reflects X-15’s origins and ever-changing future.